How Franchise For Good Operatesįranchise For Good is a 501(C)(3) organization with a formal board and one part-time employee, Keil says. “Without these core elements in place, as companies scale, they will wander from their core and growth is not sustainable,” he says. A business plan that defines both budget and resources.A clear “offer,” which he defines as what is done, sold and/or served.A clear brand essence with a defined mission, vision and value proposition.Through this, companies can identify their market, channel and the people they serve well. Keil says four core elements must be in place before any company is ready to scale: nonprofits that focus on decreasing poverty NOMI Network, which facilitates employment for women and girls as a way of eliminating trafficking in Southeast Asia US United, which promotes racial unity and Corner To Corner, which trains Black women in entrepreneurship. Other clients include the University of Notre Dame’s LEO (Lab for Economic Opportunities) program, which helps U.S.
#Dave keil pro
It gave the team and me time to engage with our first client, and build a new scaling model for what has become BuildStrong Academy,” which trains people for work in construction-industry trades, with the first New Orleans location championed by NFL pro Drew Brees.įranchise For Good and Colorado Homebuilding Academy at the opening of their first BuildStrong Academy on April 4, 2022, in New Orleans with Drew Brees and the Brees Dream Foundation as the champion of the local academy. “That time, as challenging as it was, was a blessing for the creation of this new business. His research and exploration led him to establish Franchise For Good in April 2020, during some of the darkest days of the Covid-19 pandemic. So I wondered, ‘Why couldn’t these same tools apply to nonprofits?’” Franchising covers 300 different end markets, and I have led companies that range from selling ice cream to eyelashes. The needs for a clear strategy, brand essence, budget controls, operational playbooks and lead generation, for example, are the exact same, no matter the industry.
The scaling tools and playbooks that franchise systems have used for decades to create a $900 billion industry are applicable to any system that desires to scale and grow.
#Dave keil license
“Franchise systems at their core are a license of a brand and operating system in return for support and financial consideration. Keil explains that he found strong parallels between for-profit franchises and Franchise For Good’s clients. After spending years helping for-profit brands accelerate, my hypothesis was that same toolkits and approach might work for nonprofit companies.” Nonprofits’ Needs Same as Franchises’ He studied nonprofits in-depth and spoke with nonprofit leaders, which brought awareness “that nonprofits have similar needs as for-profit companies, and that scaling systems would be beneficial. On a literal walk in the woods in northern Michigan, I was inspired to combine my passion and the tools of franchising to the nonprofit sector.” (Keil’s work history includes stints at Haagen-Dazs Shoppes, Honey Baked Ham, Pure Barre and The Lash Lounge.) I had seen the many ways franchising gives back – including firsthand how Ben & Jerry’s used Partner Shops – but thought there might be a better way. “After some success as a franchise CEO for four different brands, I dedicated a year to exploring living my life ‘on purpose’ and ensuring I was building a life and legacy of significance. Inspiration Behind Franchise For Goodīy helping nonprofit organizations scale up, Franchise For Good magnifies their impact, Keil says. Franchise For Good can also assist its clients with lead generation.
Franchise For Good helps nonprofits sustain growth and prosperity by leveraging the main premise behind franchising, which is to follow a proven system that deploys best practices in areas such as marketing, finance and operations. Many of them start with a robust, passion-driven momentum only to stagnate later because of development and scaling problems, he adds.
Cover photo: Franworth founder, CEO and managing director, John Rotche Franworth partner and NFL star, Drew Brees Franworth president, Dave Keil.ĭave Keil, Franchise For Good founder and president of Franworth, says the United States has some 1.2 million nonprofit organizations in operation. Above: Franchise For Good founder and president of Franworth, Dave Keil.
0 kommentar(er)
